TY  - GEN
AU  - Chiaravalle,Bill
AU  - Schenck,Barbara Findlay
TI  - Branding for dummies
T2  - For dummies
SN  - 9781118958094
AV  - HD69.B7. C45 2015
PY  - 2015///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Business names
KW  - Turkey
KW  - Brand name products
KW  - Management
KW  - Product management
N1  - Description based on online resource; title from title page (Safari,viewed February 18, 2015)
ER  -