TY - BOOK AU - Kahney,Leander TI - Jony Ive: The Genius Behind Apple's Greatest Products SN - 9781591846178 (hardback) AV - HD9696.2.U64 A6736 2013 PY - 2013/// CY - New York PB - Portfolio/Penguin KW - Ive, Jonathan, KW - Apple Computer, Inc KW - History KW - Industrial designers KW - United States KW - Biography KW - Product design KW - fast N1 - Includes bibliographical references (pages 275-294) and index; School days -- A British design education -- Life in London -- Early days at Apple -- Jobs returns to Apple -- A string of hits -- The design studio behind the Iron Curtain -- Design of the iPod -- Manufacturing, materials and other matters -- The iPhone -- The iPad -- Unibody everywhere -- Apple's MVP N2 - "The bestselling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets. But for someone who has changed the world as much as he has, little is widely known about Apple's senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft"-- ER -