Wenzel, Anne M.

The entrepreneur's guide to market research / Anne M. Wenzel. - 1 online resource (xi, 167 pages). - The entrepreneur's guide .



9780313396052 (alk. paper) 9780313396069 (ebook)

2011040018


Marketing research
Business planning
Entrepreneurship
New business enterprises

HF5415.2 / .W454 2012