TY - BOOK AU - Joyce,Marina Poropat TI - Designing for print SN - 9780996214988 AV - Z246 .J69 2015 PY - 2015/// CY - Santa Ana, CA PB - Inez D., Inc. KW - Graphic arts KW - Handbooks, manuals, etc KW - Technique KW - Visual communication KW - Graphic design (Typography) KW - Layout (Printing) KW - Handbooks and manuals KW - lcgft KW - fast N1 - Includes bibliographical references (page 188) and index; Decision aide -- Cost-effectiveness of different printing methods -- Comparison of different printing methods' effect on price -- Decision tree: digital printing -- Decision tree: gang run printing -- What kind of paper should you spec? -- Jump start -- Anatomy of a swatchbook -- Designing identity systems. Logos ; Business cards ; Letterhead ; Envelopes -- Designing for digital printing -- Digital printing example -- Binding -- Designing for direct mail -- Software settings for success -- Color systems -- Managing image color & quality -- Specialty finishing examples -- Designing for specialty printing & finishing -- Ink, toner, & coatings -- Headache-makers -- Working with printers -- Planning a print project -- Costs -- How to choose a printer -- Getting an estimate -- Teamwork -- Proofing -- The press check -- Printing & the environment -- Wiki -- Paper -- Paper sizes -- Envelope styles & sizes -- Folding -- Binding & finishing -- Printing methods -- Appendix N2 - "A vital tool for all designers, students, design pros, & web designers without print training; this book gives you the working tips you need for great print results including how to work with printers"--Provided by publisher ER -