Rainey, David L.,  1946- <br/><br/>
Product innovation :  leading change through integrated product development / 
David L. Rainey. 
 - xiv, 625 p. :  ill. ;  25 cm. 
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<br/><br/> Product innovation and strategic logic.  Introduction to product innovation and new-product development --  Strategic logic of product innovation --  The new-product development process and organizational aspects --  Establishing the foundation: the conceptual level.  Identifying new-product opportunities: Idea generation (phase 1) --  Concept development and selection (phase 2) --  NPD program definition (phase 3) --  Overview of financial-management techniques related to new-product development /  Methods and techniques for analysis and decision making.  Product/market considerations, integrated product design, and product architecture --  The strategic utilization of quality function deployment /  Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign --  Production strategies and methods: operational and manufacturing implications /  Financial applications and implications --  The operational level and concluding remarks.  Design and development (phase 4) --  Validation (phase 5) --  Rapid prototyping and stereolithography /  Pre-commercialization (phase 6) and the launch --  Concluding remarkes and insights about product innovation in the twenty-first century.  Lou Gingerella --  Richard Picard --  Edward D. Arnheiter --  Edward D. Arnheiter --  pt. 1.  pt. 2.  Supplement to Chapter 6:  pt. 3.  Supplement to Chapter 7:  pt. 4.  Supplement to Chapter 12: 
<br/><br/><label>ISBN: </label>0521842751 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Yeni ürünler<br/>Product management<br/>Ürün yönetimi
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .R33 2005