TY  - GEN
AU  - Rainey, David L.,
TI  - Product innovation: leading change through integrated product development 
SN  - 0521842751 (alk. paper)
AV  - HF5415.153 .R33 2005
PY  - 2005///
CY  - New York
PB  - Cambridge University Press
KW  - New products
KW  - Yeni ürünler
KW  - Product management
KW  - Ürün yönetimi
N1  - Includes bibliographical references (p. 599-604) and index; pt. 1; pt. 2; Supplement to Chapter 6; pt. 3; Supplement to Chapter 7; pt. 4; Supplement to Chapter 12; Lou Gingerella --; Richard Picard --; Edward D. Arnheiter --; Edward D. Arnheiter --; Product innovation and strategic logic; Introduction to product innovation and new-product development --; Strategic logic of product innovation --; The new-product development process and organizational aspects --; Establishing the foundation: the conceptual level; Identifying new-product opportunities: Idea generation (phase 1) --; Concept development and selection (phase 2) --; NPD program definition (phase 3) --; Overview of financial-management techniques related to new-product development; Methods and techniques for analysis and decision making; Product/market considerations, integrated product design, and product architecture --; The strategic utilization of quality function deployment; Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign --; Production strategies and methods: operational and manufacturing implications; Financial applications and implications --; The operational level and concluding remarks; Design and development (phase 4) --; Validation (phase 5) --; Rapid prototyping and stereolithography; Pre-commercialization (phase 6) and the launch --; Concluding remarkes and insights about product innovation in the twenty-first century
UR  - http://www.loc.gov/catdir/toc/cam051/2004054514.html
ER  -