TY  - GEN
AU  - Cialdini,Robert B.
TI  - Influence: science and practice 
SN  - 0205609996 (pbk.)
AV  - BF637.P4 C53 2009
PY  - 2009///
CY  - Boston
PB  - Pearson/A&B
KW  - Compliance
KW  - Persuasion (Psychology)
KW  - Etki (Psikoloji)
KW  - Influence (Psychology)
KW  - İkna (Psikoloji)
N1  - Includes bibliographical references (p. 235-253) and index; Weapons of influence -- Reciprocation : the old give and take, and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Instant influence : primitive consent for an automatic age
ER  -