Influence : science and practice / Robert B. Cialdini.

By: Cialdini, Robert B [author]
Language: İngilizce Publisher: Boston : Pearson/A&B, c2009Edition: 5th edDescription: xii, 260 p. : ill. ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0205609996 (pbk.); 9780205609994 (pbk.)Subject(s): Compliance | Persuasion (Psychology) | Etki (Psikoloji) | Influence (Psychology) | İkna (Psikoloji)LOC classification: BF637.P4 | C53 2009
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Item type Current location Home library Collection Call number Vol info Copy number Status Date due Barcode
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Genel Koleksiyon / Main Collection
Merkez Kütüphane
Genel Koleksiyon BF637.P4 C53 2009 (Browse shelf) 1 1 Available 0032720

Weapons of influence -- Reciprocation : the old give and take, and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Instant influence : primitive consent for an automatic age.

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