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		Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by Batra, Rajeev Myers, John G, 1933- Aaker, David A Edition: 5th ed. Language: İngilizce Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996 Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF5823 .A13 1996. Place hold Add to cart (remove)
		Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley. by Kingsley, Mark (Creative director) [author] Material type: Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: Beverly, MA : Rockport Publishers, an imprint of The Quarto Group, 2023Copyright date: ©2023 Other title: One hundred key concepts for defining, building, and delivering brands A hundred key concepts for defining, building, and delivering brands Availability: Items available for loan: Merkez Kütüphane (1)Collection, call number: Genel Koleksiyon HF 5415.1255 .K564 2023. Place hold Add to cart (remove)

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