Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].

Contributor(s):

Language: İngilizce Publisher: Boston : McGraw-Hill/Irwin, c2003Edition: 4th edDescription: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0072466707 (alk. paper)
0071151176 (International ed.)
0072466715 (CD-ROM)

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13 .W249 2003

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.13 .W249 2003 (Browse shelf(Opens below))	1	1	Available		0000166
Compact disc	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.13 .W249 2003 (Browse shelf(Opens below))	1	1	Available		CD00188

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude LarrÔechÔe. 3rd ed. c1999.

Title on CD-ROM: GAMAR 3.

Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.

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