TOBB ETU Library

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Ürün farklılaştırması stratejisi ve rekabet iktisadı / Özgür Bal.

by Bal, Özgür.

Language: Türkçe Publisher: Ankara : Rekabet Kurumu, 2004Availability: Items available for loan: Merkez Kütüphane (2). Location(s): Genel Koleksiyon HF5415.15 .B35 2004.

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Marka yönetimi / Mehmet Ak. editör Fatna Kılıç.

by Ak, Mehmet | Kılıç, Fatma [editör.].

Language: Türkçe Publisher: İstanbul: Akis, 2006Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF5415.15 .A4 2006.

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AB pazarlarına giriş için milli ve uluslararası marka yaratılması : seminer, 2 Mayıs 2003, 24 Eylül 2003.

by AB Pazarlarına Giriş İçin Milli Ve Uluslararası Marka Yaratılması (2003 : İstanbul, Turkey) | İstanbul Ticaret Odası.

Material type: Text Text; Literary form: Language: Türkçe Publisher: İstanbul : İstanbul Ticaret Odası, 2003Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF5415.153 .A2 2003.

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Product innovation : leading change through integrated product development / David L. Rainey.

by Rainey, David L, 1946-.

Language: İngilizce Publisher: New York : Cambridge University Press, 2005Online access: Table of contents Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF5415.153 .R33 2005.

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From concept to consumer : how to turn ideas into money / Phil Baker.

by Baker, Phil, 1943-.

Language: İngilizce Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF5415.153 B35 2009.

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Marka değeri ve finansal performans I / Gökhan Aydın, dnş. Burç Ülengin.

by Aydın, Gökhan | Ülengin, Burç.

Language: Türkçe Publisher: İstanbul: İstanbul Sanayi Odası, 2009Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF5415.15.A93 2009.

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Competitive identity : the new brand management for nations, cities and regions / Simon Anholt.

by Anholt, Simon.

Language: İngilizce Publisher: New York : Palgrave Macmillan, 2007Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF 1414 .A64 2007.

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Nation branding : concepts, issues, practice / Keith Dinnie.

by Dinnie, Keith.

Language: İngilizce Publisher: Oxford ; Burlington, MA : $b Butterworth-Heinemann, , 2009Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF1359 .D55 2009.

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Project management in new product development / Bruce T. Barkley,.

by Barkley, Bruce T, 1939-.

Language: İngilizce Publisher: New York ;|b McGraw-Hill, , 2008Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon TS170 .B37 2008.

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Creative product design : a practical guide to requirements capture management / Margaret Bruce and Rachel Cooper.

by Bruce, Margaret | Cooper, Rachel, 1953-.

Language: İngilizce Publisher: Chichester ; New York : Wiley, c2000Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon TS171 .B78 2000.

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Innovation management and new product development / Paul Trott.

by Trott, Paul.

Edition: 5th ed. Language: İngilizce Publisher: Harlow, England ;New York: Financial Times/Prentice Hall, 2012Online access: click view Availability: Items available for loan: Merkez Kütüphane (2). Location(s): Genel Koleksiyon HD 45.T76 2012.

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What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.

by Ulwick, Anthony W, 1957-.

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: New York : McGraw-Hill, 2005Copyright date: ©2005Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF5415.153 .U49 2005.

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Branding for dummies / Bill,|eauthor. Chiaravalle ; by Bill Chiaravalle and Barbara Findlay Schenck.

by Chiaravalle, Bill | Schenck, Barbara Findlay.

Language: İngilizce Hoboken, NJ : John Wiley & Sons, Inc., 2015Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HD69.B7.C45 2015.

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Solving product: reveal gaps, ignite growth, and accelerate any tech product with customer research / Étienne Garbugli.

by Garbugli, Étienne [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: [Place of publication not identified] : Étienne Garbugli, 2020Copyright date: ©2020Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF5415.15 .G373 2020.

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The product-planning system / Lewis N. Goslin.

by Goslin, Lewis N [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: Homewood, IL. : R. D. Irwin, 1967Availability: Items available for reference: Merkez Kütüphane [Call number: TOBBK HD 69 .N4 G67 1967] (1). Location(s): TOBB Kütüphanesi Bağış Koleksiyonu - Klasik TOBBK HD 69 .N4 G67 1967.

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Cracking the PM interview : how to land a product manager job in technology / Gayle Laakmann McDowell, Jackie Bavaro.

by McDowell, Gayle Laakmann, 1982- [author] | Bavaro, Jackie [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: Palo Alto, CA : Careercup, [2013]Copyright date: ©2013Availability: Items available for loan: Merkez Kütüphane (1). Location(s): Genel Koleksiyon HF5415.15 .M335 2013.

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Product development : an engineer's guide to business considerations, real-world product testing, and launch / David V. Tennant

by Tennant, David V [author].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: İngilizce Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2022Copyright date: ©2022Online access: Wiley Online Library Connect to resource Availability: Items available for reference: Merkez Kütüphane [Call number: TS170 .T46 2022EBK] (1). Location(s): E-Kitap Koleksiyonu TS170 .T46 2022EBK.

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Devinim Yazılım Eğitim Danışmanlık tarafından Koha'nın orjinal sürümü uyarlanarak geliştirilip kurulmuştur.