Observing the user experience : a practitioner's guide to user research / Elizabeth Goodman, Mike Kuniavsky, Andrea Moed.
Material type:
- text
- unmediated
- volume
- 9780123848697
- TA166 .K86 2012
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | |
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | TA166 .K86 2012 (Browse shelf(Opens below)) | Available | 0054923 |
pt. 1. Why research is good and how it fits into product development. Introduction -- Do a usability test now! -- Balancing needs through iterative development -- pt. 2. User experience research techniques. Research planning -- Competitive research -- Universal tools : recruiting and interviewing -- Focus groups -- More than words : object-based techniques -- Field visits : learning from observation -- Diary studies -- Usability tests -- Surveys -- Global and cross-cultural research -- Others' hard work : published information and consultants -- Analyzing qualitative data -- Automatically gathered information : usage data and customer feedback -- pt. 3. Communicating results. Research into action : representing insights as deliverables -- Reports, presentations, and workshops -- Creating a user-centered corporate culture.
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