Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor.

By:

Schor, Juliet

Material type: Text

TextLanguage: İngilizce Publisher: New York : Scribner, 2004Description: ix, 275 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

068487055X
9780684870557
0684870568
9780684870564

Other title:

Commercialized child and the new consumer culture

Subject(s):

Additional physical formats: Online version:: Born to buy.LOC classification:

HF5415.33 .U6.S35 2004

Contents:

The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys

Summary: Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.33 .U6.S35 2004 (Browse shelf(Opens below))	Available		0054930

Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children

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