Analogous and digital / Otl Aicher ; with an introduction by Wilhelm Vossenkuhl ; [English translation by Michael Robinson]

Otl aicher analogous and digital; contents; preface by sir norman foster; Introduction; Authenticity and a questionable analogy; Knowing and making; Thinking and making; Critique of rationalism; Aicher today; grasping with the hand and mind; extensions of the ego; the eye, visual thinking; analogous and digital; afterword; universals and capitals; 1; 2; 3; 4; buridan and peirce; reading scores; honourable burial for descartes; design and philosophy; 1; 2; 3; 4; architecture and epistemology; use as philosophy; 1 wittgenstein as an architect; 2 haus wittgenstein; 3 we in the world; 4 use

5 school of making6 looking; appendix; planning and control; development, a concept; an apple; something quite ordinary; 1; 2; 3; life form and ideology; what is truth?; cultures of thinking; afterword; sources; End User License Agreement

Available to OhioLINK libraries

Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects