Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler.
By: Ambler, Tim
Language: İngilizce Publisher: London : FT Prentice Hall, 2003Edition: 2nd edDescription: xiv, 320 p. : ill. ; 24 cmISBN: 0273661949Subject(s): Marketing -- Cost effectiveness -- Measurement | Pazarlama -- Maliyet etkinliği -- Ölçme | Şirket karları | Corporate profitsLOC classification: HF5415 | .A465 2003Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Book | Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415 (Browse shelf) | 1 | 1 | Available | 0000028 |
Previous ed.: 2000.
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