The handbook of media and mass communication theory / edited by Robert S. Fortner and P. Mark Fackler

Contributor(s):

Material type: Text

TextLanguage: İngilizce Series: Handbooks in communication and mediaPublisher: Chichester, West Sussex, UK : John Wiley & Sons, 2014Description: 1 online resource (1000 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1118591178 (electronic bk.)
111876997X (electronic bk.)
9781118591178 (electronic bk.)
9781118769973 (electronic bk.)

Subject(s):

Genre/Form:

LOC classification:

P91.3 .H363 2014

Online resources:

Wiley Online Library Connect to resource

Summary: This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Notes	Date due	Barcode
E-Book	Merkez Kütüphane	Merkez Kütüphane	E-Kitap Koleksiyonu	P91.3 .H363 2014EBK (Browse shelf(Opens below))	Geçerli değil-e-Kitap / Not applicable-e-Book	MİM		EBK01686

Includes bibliographical references and index.

This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media

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