The handbook of media and mass communication theory / edited by Robert S. Fortner and P. Mark Fackler
Contributor(s): Fackler, Mark [editor] | Fortner, Robert S [editor]
Material type:
TextLanguage: İngilizce Series: Handbooks in communication and mediaPublisher: Chichester, West Sussex, UK : John Wiley & Sons, 2014Description: 1 online resource (1000 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 1118591178 (electronic bk.); 111876997X (electronic bk.); 9781118591178 (electronic bk.); 9781118769973 (electronic bk.)Subject(s): Communication -- Research
| Mass media -- Research | Social mediaGenre/Form: Electronic books | Handbooks and manuals.LOC classification: P91.3 | .H363 2014Online resources: Wiley Online Library Connect to resource Summary: This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media
| Item type | Current location | Home library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
E-Book
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Merkez Kütüphane | Merkez Kütüphane | E-Kitap Koleksiyonu | P91.3 .H363 2014EBK (Browse shelf) | Geçerli değil-e-Kitap / Not applicable-e-Book | MİM | EBK01686 |
Includes bibliographical references and index.
This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media
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