Retailing management / Michael Levy, Barton A. Weitz.
By: Levy, Michael
Contributor(s): Weitz, Barton A
Language: İngilizce Series: The McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill Irwin, c2004Edition: 5th edDescription: xxxv, 735 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072497203 (alk. paper); 007121481X (international : alk. paper); 007249722X (CD-ROM); 0072553928 (text & CD-ROM)Other title: Student tutorial CD, Retailing management [CD-ROM title:]Subject(s): Retail trade -- ManagementLOC classification: HF5429 | .L4828 2004| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Compact disc
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5429 .L4828 2004 (Browse shelf) | 1 | 1 | Available | CD00016 | |
Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5429 .L4828 2004 (Browse shelf) | 1 | 1 | Available | 0001827 |
The World of Retailing --Introduction to the world of retailing --Types of retailers --Multichannel retailing --a view into the future --customer buying behavior --Retailing Strategy --Retail market strategy --Financial strategy --Retail locations --Site selection --Human resource management --Information systems and supply chain management --Customer relationship management --Merchandise Management --Planning merchandise assortments --Buying systems --Buying merchandise assortments --Buying systems --Buying merchandise --Pricing - Retail communication mix --Store Management --Managing the store --Store layout, design, and vital merchandising --Customer service.
System requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive.
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