Pazarlamanın temelleri : bir pazarlama stratejisi planlama yaklaşımı / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy ; çeviri editörü, Asım Günal Önce.
By: Perreault, William D [author]
Contributor(s): Cannon, Joseph P. Ph. D [author] | McCarthy, E. Jerome (Edmund Jerome) [author] | Önce, Asım Günal [editor, translator]
Material type: TextLanguage: Türkçe Original language: English Publisher: Ankara : Nobel, 2013Copyright date: ©2013Description: xviii, 615, S655 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786051335117Uniform titles: Essentials of marketing : a marketing strategy planning approach. Turkish. Subject(s): PazarlamaLOC classification: HF5415 | .M37819 2013Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415 .M37819 2013 (Browse shelf) | 1 | Available | 0061452 |
Original title: Essentials of marketing : a marketing strategy planning approach.
Translated from 13th edition.
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