The design of business : why design thinking is the next competitive advantage / Roger Martin.

By: Martin, Roger L
Contributor(s): Martin, Roger L
Language: İngilizce Publisher: Boston, Mass. : Harvard Business Press, c2009Description: xiii, 191 p. : ill. ; 22 cmISBN: 9781422177808 (hbk. : alk. paper); 1422177807 (hbk. : alk. paper)Subject(s): Lateral thinking | Knowledge management | Creative ability in business | Yaratıcılık Yeteneği, İşletmelerde | Bilgi yönetimi | Creative thinking | Yaratıcı düşünce | Management | YönetimLOC classification: HD53 | M3644 2009
Contents:
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
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The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.

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