Microeconomics and behavior / Robert H. Frank.
By: Frank, Robert H
Language: İngilizce Publisher: Boston : McGraw-Hill/Irwin, c2006Edition: 6th edDescription: xxiv, 696 p. : ill. ; 26 cmISBN: 0071115498Subject(s): Self-interest | Kişisel çıkar | Consumer behavior | Tüketici davranışı | Microeconomics | Mikroekonomi | Economic man | Rasyonel adamLOC classification: HB171.5 | .F733 2006Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Book | Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HB171.5 .F733 2006 (Browse shelf) | 1 | 1 | Available | 0013599 |
ch. 1. ch. 2. ch. 3. ch. 4. ch. 5. ch. 6. The ch. 7. ch. 8. ch. 9. ch. 10. ch. 11. ch. 12. ch. 13. ch. 14. ch. 15. ch. 16. ch. 17. ch. 18. Thinking like an economist -- Supply and demand -- Rational consumer choice -- Individual and market demand -- Applications of rational choice and demand theories -- economics of information and choice under uncertainty -- Explaining tastes : the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Production -- Costs -- Perfect competition -- Monopoly -- Imperfect competition : a game-theoretic approach -- Labor -- Capital -- General equilibrium and market efficiency -- Externalities, property rights, and the Coase theorem -- Government.
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