Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen.

By:

Robertson, David C

Contributor(s):

Breen, Bill

Material type: Text

TextLanguage: İngilizce Publisher: New York : Crown Business, 2013Description: xii, 305 pages : illustrations ; 20 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780307951618
9780307951625

Subject(s):

Genre/Form:

History.

LOC classification:

HD9993 .T694.L447 2013

Contents:

Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.

Summary: In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HD9993 .T694L447 2013 (Browse shelf(Opens below))	Available		0054920

Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.

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