000 00971 a2200313 4500
001 10677
999 _c10677
_d634
003 TR-AnTOB
005 20190829150640.0
008 040109s2004 mau 000 0 eng
010 _a2004000446
020 _a1591395054
040 _aDLC
_cDLC
_dDLC
041 _aeng
042 _apcc
050 0 _aHF5415.13
_b.M343 2004
090 _aHF5415.13 .M343 2004
245 0 _aWhen marketing becomes a minefield.
264 1 _aBoston :
_bHarvard Business School Press,
_cc2004.
300 _a187 p. ;
_c21 cm.
490 0 _aManagement dilemmas
500 _a"What will you do?"--Cover.
500 _a"Case studies from the pages of Harvard business review"--Cover.
650 _aMarketing
_xManagement
_vProblems, exercises, etc.
_91913
710 2 _aHarvard Business School.
_bPress
_991732
730 0 _aHarvard business review.
856 4 _uhttp://www.loc.gov/catdir/toc/ecip0413/2004000446.html
_3Table of contents
942 _cBK