| 000 | 01236 a2200361 4500 | ||
|---|---|---|---|
| 001 | 10763 | ||
| 999 |
_c10763 _d18321 |
||
| 003 | TR-AnTOB | ||
| 005 | 20210826090706.0 | ||
| 008 | 030908s2004 maua 001 0 eng | ||
| 010 | _a2003065006 | ||
| 020 | _a0072537728 (alk. paper) | ||
| 020 | _a0071214259 (international : alk. paper) | ||
| 035 | _a10763 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 |
_aHF5821 _b.B62 2004 |
||
| 090 | _aHF5821 .B62 2004 | ||
| 100 |
_aArens, William F. _92122 |
||
| 245 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
|
| 250 | _a9th ed. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2004. |
|
| 300 |
_axlii, 617, [62] p. : _bill. (some col.) ; _c28 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _92123 |
|
| 901 | _gHF5821 .B62 2004 | ||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 925 |
_aacquire _b1 shelf copies _xpolicy default |
||
| 955 |
_esd06 2003-09-10 to Dewey _esp10 2004-03-29 to BCCD; _esp12 2004-08-12 copy 2 to BCCD _fsf07 2004-03-05 |
||
| 942 | _cBK | ||