000 01220 a2200361 4500
001 10766
999 _c10766
_d715
003 TR-AnTOB
005 20190408212448.0
008 021029s2004 maua b 001 0 eng
010 _a2002041065
020 _a0072537140 (alk. paper)
020 _a0071214267 (international : alk. paper)
040 _aDLC
_cDLC
_dDLC
041 _aeng
043 _an-us---
050 0 _aHF5415.32
_b.A76 2004
090 _aHF5415.32 .A76 2004
100 _aArnould, Eric J.
_92136
245 0 _aConsumers /
_cEric Arnould, Linda Price, George Zinkhan.
250 _a2nd ed.
264 1 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2004.
300 _axxv, 845, [22] p. :
_bcol. ill. ;
_c27 cm.
490 0 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 _aConsumer behavior
_zUnited States
_92140
650 _aConsumer behavior
_92139
700 _aZinkhan, George M.,
_q(George Martin)
_92137
700 _aPrice, Linda
_92138
856 4 _uhttp://www.loc.gov/catdir/description/mh031/2002041065.html
_3Publisher description
856 4 _uhttp://www.loc.gov/catdir/toc/mh031/2002041065.html
_3Table of contents
942 _cBK