000 00799 a2200277 4500
001 10979
999 _c10979
_d909
003 TR-AnTOB
005 20200713134056.0
008 981117s1999 txua b 001 0 eng
010 _a98071246
020 _a0030238161
040 _aDLC
_cDLC
041 _aeng
050 0 _aHF5415.2
_b.C5 1999
090 _aHF5415.2 .C5 1999
100 _aChurchill, Gilbert A.
_92656
245 0 _aMarketing research :
_bmethodological foundations /
_cGilbert A. Churchill, Jr.
250 _a7th ed.
264 1 _aFort Worth :
_bDryden Press,
_cc1999.
300 _axxxviii, 1017 p. :
_bill. ;
_c26 cm.
490 0 _aThe Dryden Press series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing research
_92657
942 _cBK