000 00910 a2200253 4500
001 11280
999 _c11280
_d1174
003 TR-AnTOB
005 20200713134056.0
008 141023s2002 njua b 001 0
020 _a0130090484
040 _aDLC
_cDLC
_dDLC
041 _aeng
050 0 _aHF5415.2
_b.M288 2002
090 _aHF5415.2 .M288 2002
100 1 _aMalhotra, Naresh K.
_93275
245 0 _aBasic marketing research :
_bapplications to contemporary issues /
_cNaresh K. Malhotra.
264 1 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc2002.
300 _axxxiii, 685 p. :
_bill. (some col.) ;
_c26 cm. +
_e1 CD-ROM (4 3/4 in.).
500 _aFree student CD included: SPSS student edition 10.0 for windows.
504 _aIncludes bibliographical references and indexes.
538 _aSystem requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.
650 0 _aMarketing research
_92657
942 _cBK