| 000 | 00957 a2200337 4500 | ||
|---|---|---|---|
| 001 | 11480 | ||
| 999 |
_c11480 _d1256 |
||
| 003 | TR-AnTOB | ||
| 005 | 20210713090813.0 | ||
| 008 | 030213s2004 nyu 001 0 eng | ||
| 010 | _a2003044199 | ||
| 020 | _a0072552174 (alk. paper) | ||
| 020 | _z0072551050 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 |
_aHF5415.13 _b.P387 2004 |
|
| 090 | _aHF5415.13 .P387 2004 | ||
| 100 |
_aPeter, J. Paul _93479 |
||
| 245 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, jr. |
|
| 250 | _a7th ed. | ||
| 263 | _a0303 | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill, _c2004. |
|
| 300 | _ap. cm. | ||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies _93481 |
|
| 650 |
_aMarketing _xManagement _93257 |
||
| 700 |
_aDonnelly, James H. _93480 |
||
| 942 | _cBK | ||