| 000 | 00941 a2200289 4500 | ||
|---|---|---|---|
| 001 | 11562 | ||
| 999 |
_c11562 _d1325 |
||
| 003 | TR-AnTOB | ||
| 005 | 20210713090813.0 | ||
| 008 | 970422s1998 njuab b 001 0 eng | ||
| 010 | _a97013899 | ||
| 020 | _a0136328601 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 050 | 0 |
_aHF5415.135 _b.K47 1998 |
|
| 090 | _aHF5415.135 .K47 1998 | ||
| 100 |
_aKerin, Roger A. _93651 |
||
| 245 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
|
| 250 | _a8th ed. | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
|
| 300 |
_axii, 723 p. : _bill. (some col.), maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies _93481 |
|
| 650 |
_aMarketing _xDecision making _vCase studies _93653 |
||
| 700 |
_aPeterson, Robert A., _q(Robert Allen), _d1944- _93652 |
||
| 942 | _cBK | ||