000			00723 a2200229 4500
001			12057
999			_c12057 _d1604
003			TR-AnTOB
005			20200108152434.0
008			110503s2003 tu j 000 0
020			_a0131105833
041			_aeng
050		0	_aHD69.B7 _bK45 2003
090			_aHD69.B7 K45 2003
100			_aKeller, Kevin Lane, _d1956- _94472
245		0	_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller.
250			_a2nd ed.
264		1	_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003.
300			_axxvii, 788 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aBrand name products _xManagement _vManagement _966910
942			_cBK