000			01890 a2200421 4500
001			12991
999			_c12991 _d2270
003			TR-AnTOB
005			20190408212734.0
008			020124s2003 maua b 001 0 eng
010			_a2002020042
020			_a0072466707 (alk. paper)
020			_a0071151176 (International ed.)
020			_a0072466715 (CD-ROM)
040			_aDLC _cDLC _dDLC
041			_aeng
042			_apcc
050		0	_aHF5415.13 _b.W249 2003
090			_aHF5415.13 .W249 2003
245		0	_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker Jr. ... [et al.].
250			_a4th ed.
264		1	_aBoston : _bMcGraw-Hill/Irwin, _cc2003.
300			_axviii, 365 p. : _bill. (some col.) ; _c26 cm. + _e1 CD-ROM (4 3/4 in.).
500			_aRev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude LarrÔechÔe. 3rd ed. c1999.
500			_aTitle on CD-ROM: GAMAR 3.
504			_aIncludes bibliographical references and indexes.
538			_aSystems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
650			_aMarketing _xManagement _93257
700			_aWalker, Orville C. _94615
700			_aWalker, Orville C. _tMarketing strategy. _95923
740		0	_aGAMAR 3.
740		0	_aGAMAR 3 CD-ROM.
901			_gHF5415.13 .W249 2003 Ek.1
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
925		0	_aacquire _b1 shelf copy _xpolicy default
955			_ese30 2002-01-25; to Dewey 02-01-2002 _fse05 2002-05-16 _gse05 2002-05-16 To BCCD
942			_cBK