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| 001 | 200001851 | ||
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| 010 | _a91010380 | ||
| 020 | _a0029001013 | ||
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| 041 | _aeng | ||
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_aHD69.B7 _b.A22 1991 |
| 090 | _aHD69.B7 A22 1991 | ||
| 100 | 1 |
_aAaker, David A. _93273 |
|
| 245 | 1 | 0 |
_aManaging brand equity : _bcapitalizing on the value of a brand name / _cDavid A. Aaker. |
| 264 | 1 |
_aNew York : _aToronto : _aNew York : _bMaxwell Macmillan International, _cc1991. |
|
| 300 |
_axiii, 299 p. : _bill. ; _c24 cm. |
||
| 500 | _aİçerik tablosu tam metin olarak ektedir. | ||
| 504 | _aIncludes bibliographical references (p. 277-287) and index. | ||
| 650 | 0 | 0 |
_aIntangible property _xValuation _zUnited States _xManagement _970346 |
| 650 | 0 | 0 |
_aBrand name products _xValuation _zUnited States _xManagement _970347 |
| 856 | 4 | 1 |
_aTable of contents only _bhttp://kutuphane.etu.edu.tr/sites/kutuphane.etu.edu.tr/files/TOC_ICERIK/0029001013.pdf |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 991 |
_bc-GenColl _hHD69.B7 _iA22 1991 _tCopy 1 _wBOOKS |
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| 942 | _cBK | ||