000 00804 a2200253 4500
001 200002727
999 _c200002727
_d16926
003 TR-AnTOB
005 20200807112313.0
008 101217b tu 000 0
020 _a9780230220928
041 _aeng
050 1 4 _aG155.A1
_bM56 2009
090 _aG155.A1 M56 2009
100 1 _aMoilanen, Teemu
_972378
245 1 0 _aHow to brand nations, cities and destinations :
_ba planning book for place branding /
_cMoilanen and Seppo K Rainisto.
264 1 _aBasingstoke England ; New York :
_bPalgrave Macmillan,
_c2009.
300 _aix, 202 p.:
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 189-196) and index.
650 0 _aCity promotion
_972380
650 0 _aPlace marketing
_972381
700 1 _aRainisto, Seppo K.
_972379
942 _cBK