| 000 | 01036 a2200325 4500 | ||
|---|---|---|---|
| 001 | 200041269 | ||
| 999 |
_c200041269 _d36147 |
||
| 003 | TR-AnTOB | ||
| 005 | 20200504162953.0 | ||
| 008 | 110524s2004 bcc 001 0 | ||
| 010 | _a97021787 | ||
| 020 | _a9781412022521 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.125 _b.L54 2004 |
| 090 | _aHF5415.125 .L54 2004 | ||
| 100 | 1 |
_aLilien, Gary L., _d1946- _974028 |
|
| 245 | 1 | 0 |
_aMarketing engineering : _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy. |
| 250 | _aRev. 2nd. ed. | ||
| 264 | 1 |
_a[Victoria, B.C.]: _bTrafford Publising, _c2004 |
|
| 300 |
_a518 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aPazarlama _xVeri işleme _950630 |
|
| 650 | 0 |
_aMarketing _xData processing _939994 |
|
| 650 | 0 |
_aPazarlama _xKarar verme _930608 |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies _93653 |
|
| 700 | 1 |
_aRangaswamy, Arvind _974030 |
|
| 942 | _cBK | ||