000 00827 a2200277 4500
001 200042203
999 _c200042203
_d23087
003 TR-AnTOB
005 20210928084347.0
008 110802s2011 tu 000 0
020 _a9789757051756
040 _aTR-AnTOB
041 1 _atur
050 0 0 _aHF5415
_bK6819 2011
090 _aHF5415 K6819 2011
100 1 _aKotler, Philip
_9132855
245 0 _aPazarlama 3.0 :
_bÜrün müşteri insan ruhu /
_cPhilip Kotler ,Hermawan Kartajaya, Iwan Setiawan ,çev:Kıvanç Dündar.
264 1 _aİstanbul :
_bOptimist yayım ,
_c2011.
300 _a190. ;
_c19 cm.
504 _aIncludes bibliographical references.
650 0 0 _aMarketing
_xManagement
_93257
700 1 _aKartajaya, Hermawan
_975980
700 1 _aSetiawan, Iwan
_975981
700 1 _aDündar, Kıvanç
_975982
942 _cBK