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_d32045
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020 _a9756347597
040 _aTR-AnTOB
_beng
_cTR-AnTOB
_erda
041 _atur
050 0 0 _aHF5415
_b.K6819 2011
090 _aRES HF5415 .K6819 2011
100 1 _aKotler, Philip
_9132855
245 1 0 _aA'dan Z'ye pazarlama :
_bpazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram , /
_cPhilip Kotler, çev: Aslı Kalem Bakkal.
246 1 0 _aMarketing insights from A to Z :
_b80 concepts every manager needs to know /
264 1 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c2011
300 _axviii, 206 p. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aPublished simultaneously in Canada.
650 0 _aMarketing
_9286
700 _aBakkal, Kalem Aslı
_980457
942 _cBK
_2lcc