000 00821 a2200265 4500
001 200044408
999 _c200044408
_d36943
003 TR-AnTOB
005 20210928084348.0
008 161122s2003 nju 001 0
020 _a0471268674 (alk. paper)
040 _aDLC
_cDLC
_dDLC
_dTR-AnTOB
041 _aeng
050 0 0 _aHF5415
_b.K68 2003
090 _aHF5415 .K68 2003
100 1 _aKotler, Philip
_9132855
245 1 0 _aMarketing insights from A to Z :
_b80 concepts every manager needs to know /
_cPhilip Kotler.
264 1 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2003.
300 _axviii, 206 p. ;
_c24 cm.
500 _aPublished simultaneously in Canada.
504 _aIncludes bibliographical references (p. 189-193) and index.
650 0 _aPazarlama
_917377
650 0 _aMarketing
_9286
942 _cBK