000			01416 a2200361 4500
999			_c200130650 _d30567
001			200130650
003			TR-AnTOB
005			20250108144024.0
008			180523b xxu||||| |||| 00| 0 tur d
020			_a1118099206 (hbk. : alk. paper)
020			_a9781118099209 (hbk. : alk. paper)
040			_aTR-AnTOB _cTR-AnTOB
041			_aeng
050	0	0	_aHD69.B7 _bW44 2013
090			_aHD69.B7 W44 2013
100	1		_aWheeler, Alina _993485
245	1	0	_aDesigning brand identity : _ban essential guide for the whole branding team / _cAlina Wheeler.
250			_a4th ed.
264		1	_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2013.
300			_ax, 326 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references (p. 314-315) and indexes.
505			_aBrand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies
650	0	7	_aMarkalı ürünler _2etuturkob _98336
650	0	0	_aBrand name products _98339
650	0	7	_aReklamcılık _xMarkalı ürünler _2etuturkob _948191
650	0	0	_aAdvertising _xBrand name products _948192
650	0	0	_aTicari markalar _xHukuk ve mevzuat _zTürkiye _958488
650	0		_aTrademarks _xDesign _964848
650	0	0	_aBranding (Marketing) _970180
700	1		_aWheeler, Alina _993485
942			_cBK _2lcc