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_d38800
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040 _aTR-AnTOB
_btur
_erda
041 0 _aeng
050 0 0 _aHF5821
_b.W46 1991
090 _aHF5821 .W46 1991
100 1 _aWernick, Andrew
_92008
245 1 0 _aPromotional culture :
_badvertising, ideology, and symbolic expression /
_cAndrew Wernick.
264 _aNewbury Park :
_bSage Publications,
_c1991.
300 _aix, 208 p. :
_bill. ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aTheory, culture & society
504 _aIncludes bibliographical references (p. [199]-203) and index.
650 0 0 _aAdvertising
_xSocial aspects
_9104963
650 0 0 _aSymbolism in advertising
_9104964
650 0 7 _aReklamcılık
_xSosyal yönleri
_2etuturkob
_9104966
650 0 7 _aSembolizm, Reklamcılıkta
_2etuturkob
_9104967
650 0 7 _aİmgeleme (Psikoloji)
_2etuturkob
_948347
650 0 0 _aImagery (Psychology)
_948348
650 0 0 _aPopüler kültür
_912013
650 0 0 _aPopular culture
_943843
942 _cBK