000 00914 a2200289 4500
999 _c200421604
_d29055
001 200421604
003 TR-AnTOB
005 20201211000822.0
008 150317b tu 000 0
040 _aTR-AnTOB
_btur
_erda
_cTR-AnTOB
041 0 _aeng
050 0 0 _aHF5415.13
_b.U73 1991
090 _aHF5415.13 .U73 1991
100 1 _aUrban, Glen L.
_9104969
245 1 0 _aAdvanced marketing strategy :
_bphenomena, analysis, and decisions /
_cGlen L. Urban, Steven H. Star.
264 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_c1991
300 _axx, 563 p.
_bill. ;
336 _atext
_2rdacontent
_btxt
337 _aunmediated
_2rdamedia
_bn
338 _avolume
_2rdacarrier
_bnc
504 _aIncludes bibliographical references and indexes..
650 0 _aMarketing
_xManagement
_93257
650 0 0 _aStrategic planning
_91126
700 1 _aStar, Steven H.
_9104970
942 _cBK
_2lcc