000 00978 a2200313 4500
001 200421631
999 _c200421631
_d38726
003 TR-AnTOB
005 20241010144543.0
008 150323s tu 000 0
020 _a0256105170
040 _aTR-AnTOB
_btur
_erda
041 0 _aeng
050 0 0 _aHF5415.2
_b.D54 1994
090 _aHF5415.2 .D54 1994
100 1 _aDillon, William R.
_9105072
245 1 0 _aMarketing research in a marketing environment /
_cWilliam R Dillon ; Thomas J. Madden, Neil H. Firtle.
264 _aBurr Ridge, Ill.:
_bIrwin,
_c1994
300 _axxii, 760 p. :
_bill.
_c24cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes bibliographies and index.
650 0 0 _aMarketing research
_xMethodology
_93655
650 0 7 _aPazarlama araştırması
_xMetodoloji
_2etuturkob
_959746
700 1 _aMadden, Thomas J.
_9105073
700 1 _aFirtle, Neil H.
_9105074
942 _cBK