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_c200424779 _d38159 |
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| 001 | 200424779 | ||
| 003 | TR-AnTOB | ||
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| 008 | 160726b tu 000 0 | ||
| 020 | _a0256087938 | ||
| 040 |
_aTRTET _btur _erda _cTR-AnTOB |
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| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 1991 |
| 090 |
_aHF5415.135 _b.C72 1991 |
||
| 100 | 1 |
_aCravens, David W. _930605 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 250 | _a3rd ed. | ||
| 264 | 1 |
_aHomewood, IL : _bIrwin, _c[1991] |
|
| 264 | 4 | _c©1991 | |
| 300 |
_axxvii, 833 p. : _bill. ; _c25 cm. |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdcarrier _bnc |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 0 |
_aMarketing _xDecision making _930607 |
| 942 |
_cBK _2lcc |
||