| 000 | 01039 a2200325 4500 | ||
|---|---|---|---|
| 999 |
_c200425298 _d41571 |
||
| 001 | 200425298 | ||
| 003 | TR-AnTOB | ||
| 005 | 20201106100809.0 | ||
| 008 | 161116s2014 xxu 001 0 d | ||
| 020 | _a9781285080277 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dTR-AnTOB _erda |
||
| 041 | _aeng | ||
| 050 | _aHF5825 | ||
| 090 |
_aHF5825 _b.D74 2014 |
||
| 100 | 1 |
_aDrewniany, Bonnie L. _9116360 |
|
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cBonnie L. Drewniany, A. Jerome Jewler. |
| 250 | _a11th ed. | ||
| 264 | 1 |
_aBelmont, CA : _bWadsworth, _c[2014] |
|
| 264 | 4 | _c©2014 | |
| 300 |
_axviii, 314 pages : _billustrations ; _c26 cm |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 504 | _aIncludes bibliographical references (304-314) and index. | ||
| 650 | 0 |
_aAdvertising copy _9116362 |
|
| 650 | 0 |
_aAdvertising layout and typography _9116363 |
|
| 700 | 1 |
_aJewler, A. Jerome _9116361 |
|
| 942 |
_cBK _2lcc |
||