000			02116cam a2200337Ii 4500
999			_c200427226 _d45150
001			858804454
003			TR-AnTOB
005			20190322123614.0
008			130919s2013 ne a b 000 0 eng d
020			_a9789063693145
040			_aTR-AnTOB _beng _cTR-AnTOB _drda
041			_aeng
050		4	_aHF5822 _b.A54 2013
090			_aHF5822 _b.A54 2013
100	1		_aAndrews, Marc, _d1978- _eauthor
245	1	0	_aHidden persuasion : _b33 effective influence techniques in visual communication / _cAndrews, Van Leeuwen & Van Baaren.
264		1	_aAmsterdam : _bBIS Publishers, _c2013.
300			_a191 pages : _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references.
520	8		_aVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages
650		0	_aAdvertising _xPsychological aspects
650		0	_aPersuasion (Psychology)
650		0	_aVisual communication
700	1		_aLeeuwen, Mattheis Lars van, _d1980- _eauthor
700	1		_aBaaren, Rickert Bart van, _d1975- _eauthor
942			_2lcc _cBK