000 02850cam a2200337Ia 4500
999 _c200427231
_d45155
001 751824368
003 TR-AnTOB
005 20190408220712.0
008 110503s2011 sz a b 001 0 eng d
020 _a9782940411764
040 _aUKMGB
_beng
_cUKMGB
_dTR-AnTOB
041 _aeng
050 _aZ246
090 _aZ246
_b.A43 2011
245 1 4 _aThe fundamentals of typography /
_cGavin Ambrose, Paul Harris.
250 _a2nd ed
264 _aLondon :
_bAVA Academia,
_c2011.
300 _a192 p. :
_bill. (chiefly col.) ;
_c23 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references (p. [200]) and index
505 0 _aType and language : The alphabet ; Early printing ; 1800s ; The Arts and Crafts Movement ; The early twentieth century ; 1950s ; 1960s ; 1970s ; 1980s ; 1990s ; Graphic design since 2000 -- A few basics : Typefaces and fonts ; Typeface anatomy ; Relative and absolute measurements ; X-height ; Basic terminology ; Majuscule and minuscule ; Set width ; The baseline grid ; The Golden Section ; The Fibonacci sequence ; Dividing the page ; Standard paper sizes ; The page: how we read -- Letterforms : Type families ; Typeweight variations ; Frutiger's grid ; Types of serif ; Fractions ; Superscript and subscript ; Numerals ; Diacritical marks ; Punctuations ; Drop and standing capitals ; Dashes ; Character spacing ; Expert sets and special characters ; Small capitals ; Ligatures, diphthongs and sans serif logotypes ; Italic and oblique ; Type classification systems ; Newspaper text faces -- Words and paragraphs : Calculating line lengths ; Kerning ; Automated kerning tables ; Alignment ; Word spacing, hyphenation and justification ; Type detailing ; Leading ; Indents ; Indexes -- Using type : Hierarchy ; Colour ; Surprint, overprint, knockout and reverse ; Printing and type realization ; Type on screen ; Grids and fonts ; Generating type ; Vectors and rasters ; Legibility and readability ; Texture ; Type as image ; Concrete poetry, typograms, Trompe l'œil and calligrammes ; Humour ; Environmental typography ; Vernacular ; Appropriation ; Ownership -- Conclusion -- Glossary
520 _aThe typography that is a fundamental part of our lives today is the culmination of centuries of development, as the letters that comprise the written word evolved and crystallized into that alphabets that are in common usage. This book serves as a valuable source of typographical information with which informed design choices can be made, creative inspiration can be gained, and to add depth and context to a work
650 0 _aGraphic design (Typography)
650 0 _aPrinting
700 _aAmbrose, Gavin
_970124
700 _aHarris, Paul
_993999
942 _2lcc
_cBK