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008 120314s2012 caua b 001 0 eng d
020 _a9780984999309
020 _a0984999302
040 _aYDXCP
_beng
_cYDXCP
_dTR-AnTOB
_erda
041 _aeng
050 1 4 _aHD62.5
_b.B53 2012
090 _aHD62.5
_b.B53 2012
245 1 4 _aThe startup owner's manual.
_nVol. 1 :
_bthe step-by-step guide for building a great company /
_cSteve Blank and Bob Dorf.
250 _aFirst edition
264 1 _aPescadero, Calif. :
_bK&S Ranch Press,
_c2012.
300 _axxix, 571 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes index.
505 0 _aIntroduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster : a startup is not a small version of a big company -- The path to the epiphany : the customer development model -- The customer development manifesto -- Step one : Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" -- Customer discovery, phase three : "Get out of the building" and test the product solution -- Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation : Introduction to costumer validation -- Customer validation, phase one : "Get ready to sell" -- Customer validation, phase two : "Get out of the building and sell!" -- Customer validation, phase three : Develop product and company positioning -- Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup : a simple overview
520 _a"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"--back cover
650 0 _aNew business enterprises
650 0 _aEntrepreneurship
700 1 _aDorf, Bob
700 _aBlank, Steve
_9118061
942 _2lcc
_cBK