000 02389cam a2200409 i 4500
999 _c200427520
_d45444
001 17771140
003 TR-AnTOB
005 20190408221847.0
008 130610s2013 nyua b 001 0 eng
010 _a 2013022760
020 _a9780385349369 (hardback)
020 _a9780008139384 (pbk)
040 _aDLC
_beng
_cDLC
_erda
_dTR-AnTOB
041 _aeng
042 _apcc
050 0 0 _aHD53
_b.K4534 2015
090 _aHD53
_b.K4534 2015
245 1 0 _aCreative confidence :
_bunleashing the creative potential within us all /
_cTom Kelley and David Kelley.
264 1 _aLondon :
_bWilliam Collins,
_c2015.
300 _axv, 288 pages :
_billustrations (some color) ;
_c22 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 261-278) and index.
520 _a"IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers. "--
650 0 _aCreative ability in business.
650 0 _aSuccess in business.
650 0 _aCreative ability.
650 0 _aSuccess.
650 7 _aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Motivational.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Careers / General.
_2bisacsh
700 1 _aKelley, Tom,
_d1955-
700 _aKelley, David
_d1951-
_9118062
942 _2lcc
_cBK