000 | 01831cam a2200361Ia 4500 | ||
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999 |
_c200427635 _d45559 |
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001 | 882263703 | ||
003 | TR-AnTOB | ||
005 | 20190322123626.0 | ||
008 | 140701t20132013nyua b 001 0 eng | ||
020 |
_a9780307951618 _cpaperback |
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020 |
_a9780307951625 _ceBook |
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040 |
_aFDL _cFDL _dTR-AnTOB _beng _erda |
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041 | _aeng | ||
050 | 1 | 4 |
_aHD9993 _b.T694.L447 2013 |
090 |
_aHD9993 _b.T694.L447 2013 |
||
100 | 1 | _aRobertson, David C. | |
245 | 1 | 0 |
_aBrick by brick : _bhow LEGO rewrote the rules of innovation and conquered the global toy industry / _cDavid C. Robertson with Bill Breen. |
264 | 1 |
_aNew York : _bCrown Business, _c2013. |
|
300 |
_axii, 305 pages : _billustrations ; _c20 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tIntroduction: When the bricks click -- _tThe seven truths of innovation and the LEGO Group's decline -- _tMastering the seven truths of innovation and transforming LEGO. |
520 | _aIn the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation. | ||
610 | 2 | 0 | _aLEGO koncernen (Denmark) |
650 | 0 |
_aToy industry _zDenmark _xManagement. |
|
650 | 0 |
_aLEGO toys _xHistory. |
|
655 | 7 |
_aHistory. _2fast _0(OCoLC)fst01411628. |
|
700 | 1 | _aBreen, Bill. | |
942 |
_2lcc _cBK |