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003 TR-AnTOB
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008 140701t20132013nyua b 001 0 eng
020 _a9780307951618
_cpaperback
020 _a9780307951625
_ceBook
040 _aFDL
_cFDL
_dTR-AnTOB
_beng
_erda
041 _aeng
050 1 4 _aHD9993
_b.T694.L447 2013
090 _aHD9993
_b.T694.L447 2013
100 1 _aRobertson, David C.
245 1 0 _aBrick by brick :
_bhow LEGO rewrote the rules of innovation and conquered the global toy industry /
_cDavid C. Robertson with Bill Breen.
264 1 _aNew York :
_bCrown Business,
_c2013.
300 _axii, 305 pages :
_billustrations ;
_c20 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _tIntroduction: When the bricks click --
_tThe seven truths of innovation and the LEGO Group's decline --
_tMastering the seven truths of innovation and transforming LEGO.
520 _aIn the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
610 2 0 _aLEGO koncernen (Denmark)
650 0 _aToy industry
_zDenmark
_xManagement.
650 0 _aLEGO toys
_xHistory.
655 7 _aHistory.
_2fast
_0(OCoLC)fst01411628.
700 1 _aBreen, Bill.
942 _2lcc
_cBK