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020 _a0684870568
_qpaperback
020 _a9780684870564
_qpaperback
040 _aDLC
_beng
_cDLC
_dTR-AnTOB
_erda
041 _aeng
043 _an-us---
050 0 0 _aHF5415.33
_b.U6.S35 2004
090 _aHF5415.33
_b.U6.S35 2004
100 1 _aSchor, Juliet
245 1 0 _aBorn to buy :
_bthe commercialized child and the new consumer culture /
_cJuliet B. Schor.
246 3 0 _aCommercialized child and the new consumer culture
264 1 _aNew York :
_bScribner,
_c2004.
300 _aix, 275 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 247-258) and index
505 0 0 _tThe changing world of children's consumption --
_tFrom Tony the Tiger to Slime time live : the content of commercial messages --
_tThe virus unleashed : ads infiltrate everyday life --
_tCaptive audiences : the commercialization of public schools --
_tDissecting the child consumer : the new intrusive research --
_tHabit formation : selling kids on junk food, drugs, and violence --
_tHow consumer culture undermines children's well-being --
_tEmpowered or seduced? : the debate about advertising and marketing to kids --
_tDecommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys
520 _aExamines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children
650 0 _aChild consumers
_zUnited States
650 0 _aYoung consumers
_zUnited States
650 0 _aAdvertising and children
_zUnited States
650 0 _aMaterialism
_xSocial aspects
_zUnited States
650 0 _aChild development
_zUnited States
650 0 _aChildren
_zUnited States
_xSocial conditions
650 0 _aChild welfare
_zUnited States
776 0 8 _iOnline version:
_aSchor, Juliet.
_tBorn to buy.
_dNew York : Scribner, 2004
_w(OCoLC)655223820
942 _2lcc
_cBK