| 000 | 02634cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 326529068 | ||
| 003 | TR-AnTOB | ||
| 005 | 20240806162440.0 | ||
| 008 | 110314r20102008nyu b 001 0 eng c | ||
| 010 |
_a2008461010 _z2008006057 |
||
| 020 |
_a9780385523899 _cpaperback |
||
| 040 |
_aBTCTA _beng _cBTCTA _dTR-AnTOB |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.12615 _b.L56 2010 |
| 090 |
_aHF5415.12615 _b.L56 2010 |
||
| 100 | 1 |
_aLindström, Martin, _d1970- _985069 |
|
| 245 | 1 | 0 |
_aBuyology : _btruth and lies about why we buy / _cMartin Lindstrom. |
| 264 |
_aNew York : _bBroadway Books, _c2010. |
||
| 300 |
_axi, 254 pages : _c21 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _a"With a new chapter on buying in today's economy"--Cover | ||
| 500 | _aPreviously published in hardcover in slightly different form: New York : Doubleday, 2008 | ||
| 504 | _aIncludes bibliographical references (p. 239-243) and index | ||
| 505 | 0 | _aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times | |
| 520 | _aIn BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Filled with entertaining inside stories about how we respond to well-known brands | ||
| 650 | 0 |
_aNeuromarketing _985072 |
|
| 650 | 0 |
_aConsumer behavior _92139 |
|
| 650 | 0 |
_aConsumers _xPsychology _95978 |
|
| 650 | 0 |
_aShopping _xPsychological aspects _985071 |
|
| 650 | 0 |
_aMarketing _xPsychological aspects _985070 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c200427639 _d45563 |
||